The Analysis of The Influence of Service Quality and Brand Image on Purchase Intention

Authors

  • Juano Sevilla Professional Practitioner

Keywords:

business, satisfaction, competition

Abstract

There are several factors that can influence consumer satisfaction, namely service quality and product quality. It is impossible to produce quality products and services without quality people and processes. The existence of very busy peak periods is a problem in itself for service marketing. From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service.

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Published

2024-04-29

How to Cite

Sevilla, J. (2024). The Analysis of The Influence of Service Quality and Brand Image on Purchase Intention. Journal of Current Research in Business and Economics, 3(1), 1221–1248. Retrieved from https://jcrbe.org/index.php/rbe/article/view/99

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Articles