Brand Recognition, Brand Awareness and Service Quality in Modern Business

Abstract

Services in general are intangible and cannot be fully owned by consumers. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Service is an intangible task that satisfies the needs of consumers or business users. Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. Services in general are intangible and cannot be fully owned by consumers.