Global Market Analysis to Design Best Strategy for Business

Abstract

From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. Service is an intangible task that satisfies the needs of consumers or business users. Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. Services in general are intangible and cannot be fully owned by consumers.