Psychology Factors of Consumers in Purchase Branded Products in Four Countries

Abstract

The existence of very busy peak periods is a problem in itself for service marketing. From the data above, it can be said that many outlets do not necessarily have high consumption value either. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Service businesses place great importance on the human element. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires.