Role of Brand Image on Brand Credibility of Modern Cinemas

Authors

  • Kim Byun Ho Dong Kam University

Keywords:

business, competition, satisfaction

Abstract

Service businesses place great importance on the human element. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. It is impossible to produce quality products and services without quality people and processes. Services in general are intangible and cannot be fully owned by consumers. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Published

2024-04-03

How to Cite

Ho, K. B. (2024). Role of Brand Image on Brand Credibility of Modern Cinemas. Journal of Current Research in Business and Economics, 3(1), 764–769. Retrieved from https://jcrbe.org/index.php/rbe/article/view/79

Issue

Section

Articles