Mediating Role of Quality Service Among Variables Toward Intention To Repurchase At Kitchen Showroom

Abstract

Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. From the data above, it can be said that many outlets do not necessarily have high consumption value either. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. The existence of very busy peak periods is a problem in itself for service marketing.