Mediating Role of Brand Preference Among Brands Toward Intention To Borrow At Conventional Bank

Abstract

Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. From the data above, it can be said that many outlets do not necessarily have high consumption value either. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. The existence of very busy peak periods is a problem in itself for service marketing.