The Role Of Brand Recognition And Brand Preference On Brand Measurement

Authors

  • Christina Aguilera Golardo Asuncio Barunao College

Keywords:

business, competition, satisfaction

Abstract

Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. It is impossible to produce quality products and services without quality people and processes. From the data above, it can be said that many outlets do not necessarily have high consumption value either. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.

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Published

2024-03-08

How to Cite

Golardo, C. A. (2024). The Role Of Brand Recognition And Brand Preference On Brand Measurement. Journal of Current Research in Business and Economics, 3(1), 368–378. Retrieved from https://jcrbe.org/index.php/rbe/article/view/61

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Section

Articles