Exploring Role Of Perceived Benefit And Brand Awareness On Purchase Intention Of Korean Electronic Products

Authors

  • Kim Min Jae Soong Moon Universal University

Keywords:

consumers, satisfaction, needs

Abstract

There are several factors that can influence consumer satisfaction, namely service quality and product quality. Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. From the data above, it can be said that many outlets do not necessarily have high consumption value either. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.

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Published

2024-02-29

How to Cite

Jae, K. M. (2024). Exploring Role Of Perceived Benefit And Brand Awareness On Purchase Intention Of Korean Electronic Products. Journal of Current Research in Business and Economics, 3(1), 195–245. Retrieved from https://jcrbe.org/index.php/rbe/article/view/56

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