Exploring Role Of Perceived Benefit And Brand Awareness On Purchase Intention Of Korean Electronic Products
Keywords:
consumers, satisfaction, needsAbstract
There are several factors that can influence consumer satisfaction, namely service quality and product quality. Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. From the data above, it can be said that many outlets do not necessarily have high consumption value either. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.