Analysis of The Role Innovation, Creativity and Technology Transformation on Business Sustainability in East Europe

Abstract

Because services are intangible, it is difficult to evaluate the quality of the service so consumers must consume the service first, who can then assess the quality of a service. Therefore, it is important for service companies to set high standards in determining good service quality. And later, from this research, the company must correct errors that are the main problem and are important to change, both in terms of facilities and existing human resources. This research will be accompanied by solutions on how to improve the quality of service.