Analysis of The Role Price, Product Quality and Brand Recognition on Purchase Intention on Beverage Product in Rome

Abstract

Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling customer expectations, quality is a measure to assess that a good or service has the desired use value or in other words, a good or service is considered to have quality if it functions or has the use value as desired, assuming that quality is the overall nature of a product or service that influences its ability to satisfy stated or implied needs.