Analysis of The Role Brand Awareness And Brand Recognition On Purchase Decision Digital Fashion

Authors

  • Michelle Huanglie Chinese Modern University

Keywords:

research, service, expectation

Abstract

Based on previous research which has the same research by previous researchers, based on measurement results using the service quality method, consumers are not satisfied with the service quality of package delivery services. Meanwhile, based on research in the hospitality sector, the quality of hotel service is quite good but service must also be improved. Meanwhile research on service quality at the Department of Population and Civil Registration has resulted in several criteria needing to be improved so that the service received by customers can be in line with expectations.

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Published

2024-02-16

How to Cite

Huanglie, M. (2024). Analysis of The Role Brand Awareness And Brand Recognition On Purchase Decision Digital Fashion. Journal of Current Research in Business and Economics, 3(1), 93–95. Retrieved from https://jcrbe.org/index.php/rbe/article/view/51

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Section

Articles