Analysis of The Role Price And Product Quality On Purchase Decision Digital Banking Product

Abstract

Service is an effort to serve other people's needs, while serving is helping to prepare (helping someone with what they need). In essence, service is a series of activities which constitute a process. As a service process that takes place routinely and continuously, covering all the lives of people in society, the process of fulfilling needs through the activities of other people. According to previous researchers, service is an activity organized by an organization regarding the needs of consumers and will create a special impression.