Analysis of The Role Marketing Strategy And Customer Satisfaction On Repurchase Intention

Abstract

Service quality has five main dimensions used by consumers in evaluating a service, these five dimensions consist of Tangibles, Reliability (reliable and accurate performance), Responsiveness (fast and helpful), Assurance (credibility, security, competence, and politeness), and Empathy (easy access, good communication, and customer understanding). And later, from this research, the company must correct errors that are the main problem and are important to change, both in terms of facilities and existing human resources. This research will be accompanied by solutions on how to improve the quality of service.