The Importance of Service in Digital Era of Automotive Industry

Abstract

This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service.