Brand Awareness, Brand Preference and Online Promotion as Marketing Backbone

Abstract

From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. There are several factors that can influence consumer satisfaction, namely service quality and product quality. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service businesses place great importance on the human element.