Needs Identification Strategy and Its Correlation With Business Performance

Abstract

The existence of very busy peak periods is a problem in itself for service marketing. Services in general are intangible and cannot be fully owned by consumers. It is impossible to produce quality products and services without quality people and processes. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible.