Resonance Leadership and Service Excellent in Service Industries

Abstract

Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Service is an intangible task that satisfies the needs of consumers or business users. There are several factors that can influence consumer satisfaction, namely service quality and product quality.