Comprehensive Improvement in Elevating Quality of Service

Abstract

From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations. Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. The existence of very busy peak periods is a problem in itself for service marketing. Services in general are intangible and cannot be fully owned by consumers. It is impossible to produce quality products and services without quality people and processes.