Role of User Experience in Digital Platform in Market Penetration

Abstract

However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.