Best Strategy in Improving Service Based Business in Digital Era

Abstract

However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Service is an intangible task that satisfies the needs of consumers or business users. There are several factors that can influence consumer satisfaction, namely service quality and product quality.