Digital and Technology Implementation to Elevate Business Performance

Abstract

Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service businesses place great importance on the human element. Services in general are intangible and cannot be fully owned by consumers. From the data above, it can be said that many outlets do not necessarily have high consumption value either.