The Role of Brand Image and Service Excellence on Market Expansion

Abstract

Services in general are intangible and cannot be fully owned by consumers. It is impossible to produce quality products and services without quality people and processes. Service businesses place great importance on the human element. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. From the data above, it can be said that many outlets do not necessarily have high consumption value either.