Digital Effect On Marketing Performance in Across Industries

Abstract

From the data above, it can be said that many outlets do not necessarily have high consumption value either. Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.