The Correlation Analysis of Brand Preference, Service and Business Performance

Abstract

There are several factors that can influence consumer satisfaction, namely service quality and product quality. From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Services in general are intangible and cannot be fully owned by consumers. It is impossible to produce quality products and services without quality people and processes. Service businesses place great importance on the human element.