How to Use Technology and Digitalization to Enlarge Market

Abstract

However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. Services in general are intangible and cannot be fully owned by consumers. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations.