Improving Business Performance With Customer and Service Focus

Abstract

Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. From the data above, it can be said that many outlets do not necessarily have high consumption value either. There are several factors that can influence consumer satisfaction, namely service quality and product quality. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Services in general are intangible and cannot be fully owned by consumers.