Using Service Excellence and Service Priorities as Advantage for Organizations

Abstract

The existence of very busy peak periods is a problem in itself for service marketing. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies.