Exploring The Importants Determinants Aspects of Premium Customer Satisfaction

Abstract

This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Services in general are intangible and cannot be fully owned by consumers. The existence of very busy peak periods is a problem in itself for service marketing. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. From the data above, it can be said that many outlets do not necessarily have high consumption value either.