Improving Satisfaction and Loyalty in Across Industries
Keywords:
business, satisfaction, competitionAbstract
From the data above, it can be said that many outlets do not necessarily have high consumption value either. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. Services in general are intangible and cannot be fully owned by consumers. Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service.