Service Excellence and Customer Oriented Service in Healthcare and Educational Services
Keywords:
business, satisfaction, competitionAbstract
There are several factors that can influence consumer satisfaction, namely service quality and product quality. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. Services in general are intangible and cannot be fully owned by consumers. The existence of very busy peak periods is a problem in itself for service marketing. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal.