Digital Marketing Strategy in Night Entertainment Industries

Abstract

Quality not only emphasizes aspects of the final result, namely products and services, but also concerns human quality, process quality and environmental quality. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. The existence of very busy peak periods is a problem in itself for service marketing. High consumer value creates customer loyalty. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal.