Dynamic Market Behavior in Dynamic Business Ecosystem

Abstract

There are several factors that can influence consumer satisfaction, namely service quality and product quality. It is impossible to produce quality products and services without quality people and processes. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Service businesses place great importance on the human element.