Moderating Role of Consumer Psychology in Fashion Industries

Abstract

Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Service businesses place great importance on the human element. From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations.