Integrated Marketing Strategy for Hospital Business Sustainability

Abstract

This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. Services in general are intangible and cannot be fully owned by consumers. There are several factors that can influence consumer satisfaction, namely service quality and product quality. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. It is impossible to produce quality products and services without quality people and processes.