Marketing Integrated Strategy in Footwear Manufacturing Industries

Abstract

During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal.