Role of Brand Recognition and Digital Adoption in Service Industries

Abstract

Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. Service businesses place great importance on the human element. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal.