Brand Recall, Brand Recognition and Brand Design in Automotive Industries

Abstract

Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations.