Brand Reputation, Brand Preference and Brand Image for Your Business Performance

Abstract

However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. The existence of very busy peak periods is a problem in itself for service marketing. High consumer value creates customer loyalty. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible.