Designing Marketing Communication Integrated Strategy to Accelerate the Performance

Abstract

High consumer value creates customer loyalty. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires.