Determinant Factors Marketing Performance in Clothing Industries

Abstract

If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal. The existence of very busy peak periods is a problem in itself for service marketing.