Role of Marketing Mix Strategy and Blue Ocean Strategy on Firm Performance

Abstract

Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. Service is an intangible task that satisfies the needs of consumers or business users. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service.