Examining Role of Brand Awareness and Service Performance on Purchase Intention

Abstract

It is impossible to produce quality products and services without quality people and processes. Services in general are intangible and cannot be fully owned by consumers. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations.