Leadership in Digital Era and Their Contribution on Service Performance
Keywords:
business, competition, satisfactionAbstract
Service quality is an effort to fulfill consumer needs and desires as well as the accuracy of delivery in keeping with consumer expectations. From the data above, it can be said that many outlets do not necessarily have high consumption value either. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. There are several factors that can influence consumer satisfaction, namely service quality and product quality. Services in general are intangible and cannot be fully owned by consumers.