The Influence of Integrated Strategy of Service Excellent on Business Continuity

Abstract

Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. There are several factors that can influence consumer satisfaction, namely service quality and product quality. Services in general are intangible and cannot be fully owned by consumers. Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. Service is an intangible task that satisfies the needs of consumers or business users.