Determining Standard of Service Excellent to Increase Customer Loyalty

Authors

  • Sarangee Chulakorn Professional Practitioner

Keywords:

business, competition, satisfaction

Abstract

The existence of very busy peak periods is a problem in itself for service marketing. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service. It is impossible to produce quality products and services without quality people and processes. Services in general are intangible and cannot be fully owned by consumers. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied.

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Published

2024-07-02

How to Cite

Chulakorn, S. (2024). Determining Standard of Service Excellent to Increase Customer Loyalty. Journal of Current Research in Business and Economics, 3(1), 2222–2258. Retrieved from https://jcrbe.org/index.php/rbe/article/view/148

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Articles