Role of Service Quality and Updated Technology on Customer Satisfaction

Authors

  • Ittiporn Jintana Professional Practitioner

Keywords:

business, competition, satisfaction

Abstract

It is impossible to produce quality products and services without quality people and processes. Services in general are intangible and cannot be fully owned by consumers. If not controlled, this can have a negative impact on the company, because many customers feel dissatisfied. Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service businesses place great importance on the human element. High consumer value creates customer loyalty.

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Published

2024-07-02

How to Cite

Jintana, I. (2024). Role of Service Quality and Updated Technology on Customer Satisfaction. Journal of Current Research in Business and Economics, 3(1), 2183–2221. Retrieved from https://jcrbe.org/index.php/rbe/article/view/147

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Articles