Role of Brand Image and Service Excellent on Marketing Strategy

Abstract

Consumers pay in return for the convenience, service and satisfaction they receive from the service, not for ownership of the service. Service businesses place great importance on the human element. High consumer value creates customer loyalty. This is the basis for consumers to be able to buy products or services from the same place repeatedly and not switch to other competing companies. During peak periods, it is possible that the services provided by producers are very minimal, for example speeding up service times in order to serve as many customers as possible.