Role of Service Performance Strategies on The Increasing of Service Satisfaction

Abstract

Service is an activity or benefit that one person can offer to another which is essentially intangible and does not result in ownership of anything. Service is an intangible task that satisfies the needs of consumers or business users. The existence of very busy peak periods is a problem in itself for service marketing. Service quality is the best matrix for evaluating consumer satisfaction in comparison between expectations and perceptions of service.