Modern Service, Technology Adoption and Customer Loyalty

Abstract

From the above definition, it can be concluded that quality is a quality standard where each element is interconnected and can influence performance in meeting customer expectations. Service is an activity or benefit offered to consumers or service users so that it can satisfy or meet consumer needs and desires. However, in the business world, it is not enough to be in this position, we have to be competitive and number one, and one way to win the competition is to improve service quality, because increasing service quality will make consumers satisfied and loyal.